Mobile is making customer bills much simpler

Darnell ReidJan 06, 2017

The company has added over 1 million subscribers for each of the past 15 quarters (including adding 2.1 million in Q4) while also leading rivals AT&T (NYSE:T), Verizon Communications (NYSE:VZ), and Sprint (NYSE:S) for most net adds for 11 straight quarters.

The company had said in August that it was phasing out its other plans in favor of unlimited.

Legere said that wireless plan taxes and fees on customer bills total more than $17 billion each year. This time, it is the carrier that signs as T-Mobile promises not to change the price of your T-Mobile One plan from current levels unless you want to change it. Still, compared to the other networks, it looks like T-Mobile is on track to continue its great streak the last few years. If you use 2GB or less in a month, T-Mobile will give you up to $10 in bill credit on next month's bill for the qualifying line. A smaller rival, Google's "Project Fi", already credits customers for data they don't use. For a family of four, T-Mobile One will cost $40 per month per person ($70 for the first line, $50 for the second line, and $20 for each additional line).

On top of that, T-Mobile also doesn't appreciate folks paying for data they don't use. This move means that T-Mobile US are including all taxes and monthly fees in the price quoted for the T-Mobile ONE plan; this means that if a line is advertised at $40 a month, this is exactly how much the line will cost.

Finally, T-Mobile confirmed that as of January 22, it will only offer T-Mobile One to new postpaid customers. The show runs through Sunday. That can potentially drop the cost of an extra line to $10 per month, which is decent for an extra tablet or a spare smartphone.

T-Mobile announced its Uncarrier Next plan today at CES, detailing an "all-in" move for the T-Mobile ONE plans. The jokes quickly hit harder against T-Mobile competitors, with one line implying all of Hillary Clinton's missing emails were customer service messages from Verizon. One Grand Prize victor will receive a four-night, five-day trip for two to Las Vegas with first-class airfare, deluxe accommodations, a private driver, tickets to the hottest shows at T-Mobile Arena and an undisclosed amount of cash. Customers will not need to trade in a device or set up an equipment installation plan in order to benefit from this deal, and are free to spend their $150 per line however they want.

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