Fox Plants Trump-Putin Fake News Story to Promote New Movie

Willard RiveraFeb 16, 2017

You may or may not be interested in seeing the film, but you should be aware of an unusual tactic that the movie used to promote itself: propagating fake news.

A elaborate, yet fictitious, news story claiming that President Donald Trump met with Vladimir Putin at a remote wellness center in the Swiss Alps prior to the November 2016 USA presidential election is actually a promo for the upcoming film, A Cure for Wellness, from New Regency and Fox.

The film, which is about a mysterious Swiss facility that offers a bogus cure, has been promoted on five different fake news sites, according to the report.

That's what Fox and New Regency are banking on with a clever new campaign for their new movie "A Cure for Wellness" that plays on the current fake news crisis.

The Sacramento Dispatch released a story regarding a meeting between President Trump and Russian President Vladimir Putin at a Swiss wellness center - the Volmer Institute - prior to the U.S. elections in November 2016.

These fake news stories included one claiming that President Donald Trump had held a secret meeting with Vladmir Putin, another which stated that Utah was now jailing women who get abortions and a third about President trump refusing to send federal aid to California after the crumbling of the Oroville Dam.


The five sites redirected their URLs to the official Cure for Wellness site shortly after Buzzfeed published its story; the individual links are now 404s.

Regency did not respond to follow-up questions about whether or not they were concerned with publishing this fake news, which many began to share on social media.

"'A Cure for Wellness" is a movie about a "fake" cure that makes people sicker", the movie studios said.

Since Donald Trump started his presidential campaign fake news has become a serious issue, calling for an aggressive stand on websites that publish fictional material in the form of real information. As our movie's antagonist says, 'There is a sickness inside us.

A Cure for Wellness will be in theaters this Friday.

You'll notice that we aren't linking to any of these fake news pieces: That's because after Buzzfeed published its article revealing the shenanigans, someone re-directed the addresses for the "Salt Lake City Guardian", "New York Morning Post", and other imaginary news outlets to the site for A Cure For Wellness.

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