If you want a 2017 HTC phone, it won't come cheap

Kari ReynoldsFeb 17, 2017

HTC, a VR company finally admitting to being a VR company, is planning to go mobile with its VR division this year, according to CNET UK who spoke with HTC CFO Chia-lin Chang during an HTC U Ultra event this week.

This time around, HTC is going to change the fate of its AR headsets by introducing a new entrant. "We have a good plan in terms of combining mobility and VR", the exec said, adding that we'll see that plan unfold "in the coming months" and that the device will launch before the end of 2017.

HTC is making a mobile VR headset that's being described as something different than Google Daydream View and similar headsets.

Of the PC-based devices, the HTC Vive is probably the most successful VR headset to date; have a quick look on Youtube and virtually every vlogger showcasing VR Let's Plays is doing so on a Vive, and it has the biggest selection of software available, with whole swathes of the Steam store dedicated to it. There were 4.5 million units sold of the smartphone-powered Gear VR a year ago, compared to only 400,000 units for the HTC Vive, with one of the main reasons for the discrepancy said to be the Gear VR's lower price. While these numbers are still much lower than initially anticipated, the Vive is in a market that is just beginning to bloom over the next several years and will provide the company much-needed revenue so long as it continues to strengthen partnerships with VR-ready PC business units and continue its promotions and bundle discounts. However, it will most likely take up the place between high-end systems like the Vive and smartphone-powered headsets like the Gear VR.

"We're a VR company, we're going to have something", Chang said. The company made a decision to unveil its sales percentages and from there we can see that HTC has an operating loss of $116.

HTC sold about 420,000 Vive headsets in 2016, and SuperData expects it will sell about 1.34 million units in 2017.

Jointly developed by HTC and US video game supplier Valve, the HTC Vive was unveiled at the Mobile World Congress show in March 2015 and officially went on sale worldwide in April 2016.

While neither a confirmation or denial, HTC would be foolish not grow their Vive brand into the mobile space, which is growing far rapidly than the high-end VR sector.

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