Sears, Kmart dump Trump Home items, citing lagging sales

Samuel SharpFeb 14, 2017

However, responding to media reports that Sears and Kmart have removed Trump products from its websites, Sears said in a blog post that it constantly removes and adds products from its offerings.

All the aforementioned retailers claimed to drop Trump products for performance reasons, reporting a loss in sales for Ivanka's line as well as the Trump Home line. The retailer announced last month that it plans to close 150 stores, 41 Sears outlet stores, and 109 Kmart stores, according to CNN.

The Trump Home brand encompasses furniture and bedding, as well as separate collections for lighting, mirrors and chandeliers.

Burlington and Ivanka Trump's representatives were not immediately available for comment.

It was revealed by Slice's Marketing and Communications Manager, Taylor Stanton that Ivanka's brand had great sales in 2016 but in January this year, the sales dropped substantially.

Ivanka Trump's fashion line has come under fire recently as the political turmoil surrounding President Donald Trump and his administration rages on.


In early February, Seattle-based department store chain Nordstrom Inc.

Sears Holdings Corp's (NASDAQ:SHLD) Sears and Kmart are joining the list of retailers dropping brands connected to President Donald Trump. Through this marketplace we are able to serve our members far beyond what we sell in our stores, including products and brands we do not purchase directly.

Searches for Trump Home items yielded no results, except from third-party sellers, according to the report.

The Ivanka Trump brand has defended its performance.

Neiman Marcus also removed the brand landing page from its website, and TJ Maxx and Marshalls told workers not to highlight the first daughter's brand in stores.

Ivanka Trump sales reportedly dropped 32 percent at Nordstrom prior to its decision to stop carrying her line for the next season, the WSJ said, citing internal Nordstrom figures provided by a third party.

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