Toyota Global Hybrid Sales Hit 10 Million

Kari ReynoldsFeb 16, 2017

Launching the second generation of the Prius PHV in Japan on Wednesday, Toyota said it expects to sell up to 60,000 worldwide a year, with more than half of the sales coming from Japan.

Uchiyamada led the Prius development team, which launched the hybrid in Japan in 1997. Toyota also reported that the company sold 246,000 hybrid units a year ago with the new RAV4 Hybrid accounting for almost 13 percent of those sales. It took 10 years for the automaker to sell its first million hybrid cars, but over the same period after that it sold a whopping nine million hybrids, finally surpassing 10 million sales as of January 31, 2017-just nine months after total sales had reached nine million units at the end of April 2016.

Offered across 34 different models across the globe over that time, Toyota and Lexus now have a selection of hybrid models available to Australian customers, including the iconic Prius, as well as SUVs and sedans - including Camry.

The Toyota Prius doesn't have much going for it as there are not that many people who want to purchase it and time is running out for the vehicle.


Interestingly, Toyota estimates that, as of January 31, it has saved approximately 29 million kiloliters of gasoline, resulting in about 77 million fewer tons of Carbon dioxide emissions, thanks to customers buying hybrid vehicles instead of conventional gasoline-powered cars of similar size and driving performance.

The Japanese automaker is aiming at achieving cumulative sales of 15 million gasoline-electric hybrids by 2020. In January U.S. sales, the Prius Prime beat the Tesla Model S and followed the Chevy Volt for the No. 2 spot, according to HybridCars' Dashboard.

The global company said it would continue to expand its range of fuel-saving vehicles - and it welcomed the introduction of hybrid vehicles by competitors. It draws its juices from a nickel-metal hydride battery pack and, as a standalone, produces 143PS of power and 270Nm of torque.

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